A Green Virgin

Sir Richard Branson, the king of the Virgin Group is making an effort to turn his empire green. The billionaire is planning on investing $400 million into building the world's largest bioethanol refinieries in the US. His plan is to run his trains and planes on more cleaner and efficient biodiesel. He will be one of the first of many successful businessmen who will make an effort in making their companies and corporations go green. Branson says that going green makes smart business sense and feels that these investments will yield a great return. He also points out that Virgin does not go into any business unless it makes a minimum of 40% on capital invested.
http://www.businessweek.com/magazine/content/06_33/b3997079.htm